What Are Some Examples of Famous Slogans?Įven with all these tips and insights, it might seem like a difficult task to jump into the creative process of coming up with a professional slogan or tagline that will succeed.
In the professional branding context, think of a slogan as not just highlighting your major strengths, but as explaining your motivations, personality and drivers. Slogans also often capture the mission statement of an organization. A good professional slogan is something you’d want to include in an elevator pitch. Good slogans are punchy, effective, and powerful snippets that advertisers use to promote a product, brand or company. What Is a Slogan?įirst and foremost, what exactly is a slogan? Of course, you’ve seen and heard slogans that stick with you, but you can’t just slap on a catchy jingle or throw a sentence under your name in a resume or the bio section of your LinkedIn profile.Ī slogan is a tagline or a phrase, usually only a few words in length, that is highly memorable. So what goes into crafting a famous slogan? Let’s examine what makes a slogan work and think about how these lessons can be applied to professional branding. But even though these short phrases look like they’re easy to create, a lot of time and effort has to go into to crafting a perfect slogan, especially if you want it to stick in people’s minds and persuade them to act. Slogans are a quick and efficient way to grab attention and build awareness. The lessons of great slogans apply to professional and personal branding as well. They give immediate clarity and positioning to a brand or product.
Slogans and their accompanying campaigns are some of the best tools anyone can use to connect with their audiences. Slogans can be highly effective for advertisers the same principles that help them sell products can also work to help sell your professional brand image. Whether it’s your elevator pitch, a short ‘bio’ you want to add to your resume or LinkedIn profile, marketing yourself quickly and concisely can be very useful. This is especially the case if your professional slogan or tagline is practiced, considered and reflects the way you want to be perceived. In many professional contexts, having a slogan or ‘tagline’ about yourself can be an important communication and career branding tactic. When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head?Īs the largest career community for women, Fairygodboss has a mission to help women achieve their career goals.
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